Accounting Theory Is The Debt Covenant - 1635 Words

(2) Debt covenant motives Another important hypothesis of accounting theory is the debt covenant hypothesis. The violation of the debt covenant implies, shows that the instability when company operates its business. Also, it means that there exists the volatility in major accounting measures, like earnings and liquidity, even though will increase the possibility of risk of a bankrupt (DeFond and Jiambalvo,1994). Furthermore, it also describes a negative company performance to public to make an impact on stock price, reliability as well as the reputation of the managers (Holthausen,Larcker Sloan, 1995). It is therefore the managers of a firm who have a lot of borrowing are more motivated to avoid the negative effects and manage earnings positively to ensure that they are abiding by their debt covenant. On the other hand, Sweeney (1994) found that so as to reduce the possibility of debt covenant violation, the managers are more likely to choose to engage in earnings management by using accruals to increase inco me. (3) political cost motives Due to the fact that the society and the market pays more attention on super large-scale enterprises, the earnings management becomes one of the methods to lessen the degree of attention. It can be found obviously from Jones(1991) research that during the investigating period of United States International Trade Commission, the firms under investigation are more motivated to adjust accrual incomes in financial statements than otherShow MoreRelatedEssay on Financial Accounting Theory1727 Words   |  7 Pagesï » ¿QUESTION 1 a. Outline the objective and the principles of a theory that prescribes fair value accounting. Fair value accounting is to measure selected assets at fair value. Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. The objective of fair value accounting is linked with the objective of ‘decision usefulness’ of general purpose financial reporting. That is, to provide relevant information thatRead MorePositive vs Normative Accounting Theory Essay1032 Words   |  5 Pageswith planning) TOPIC: Discuss positive accounting theory and contrast it with normative accounting theory. Provide examples where appropriate.       The purpose of this essay is to provide an overview of positive accounting theory (PAT) and highlight how this theory differs to normative accounting theory. Definitions and assumptions of both theories will be considered and examples of the theories will be provided. In addition specific theories related to PAT namely agency and the efficientRead MoreLoan and Typical Financial Covenants Essay examples811 Words   |  4 Pagesthe multiple lawsuits should be unified and heard in Facebook’s home state. Debt Covenants Please respond to the following: Based on your research conducted in the e-Activity, assess the key components of the loan covenant typically used in business loans. Indicate the necessity of each covenant and the likelihood that default will be prevented. Suggest whether or not you agree or disagree with lenders using the covenant approach for protection. Provide a rationale for your position.   CreateRead MoreWhat is Accounting Profit?1054 Words   |  4 PagesBased on my understanding, accounting profit is a measure of the profit or loss of the Company. It’s simply, total income minus total cost. I agree that accounting profit provides a good starting point to evaluate a company’s performance during a particular period. Many people tend to assume a company is doing well if it is profitable and invest in it as long as income statement shows net profit without considering other indicators such as accounting ratios and cash flows. However, I am unsureRead MoreAccounting Analysis On Accounting Standards1911 Words   |  8 Pagesmainly focussed on the topic related to Accounting theory concept in general. There are two articles to elucidate, first article is on Accounting Standards conceptual framework, which is further discussed in detail about the qualitative characteristics of Conceptual framework. Second article is about Positive Accounting Theory, where we discuss about Accounting theories. A) Article One: 1) Australian Accounting Standard Board (AASB) AASB - Australian Accounting Standards Board Body charged with developingRead MoreAgency Cost Of Debt Contracting Essay2159 Words   |  9 PagesAGENCY COSTS IN DEBT CONTRACTING The agency theory examines the relationship between the principle and agent under the assumption that that individuals act in their own self-interest in order to maximise their personal wealth. This conflict of interest creates agency costs that are borne by the principle. The agency problem is apparent in debt contacting relationships where the firm is assumed to be acting in the interests of its shareholders when borrowing money from the debt holders. Agency costsRead More71021713 Words   |  7 Pagesearnings management can be defined as using reasonable and legal means to achieve stable and optimised financing results (Burgstahler amp; Dichev 1997). It should be noticed the earnings management is legal activities rather than the illegal accounting fraud. Due to the availability of difference legal choices, the management can choose the most suitable choice which can generate more close earnings number to desired target. For example, the test on the intangibles impairment requires professionalRead More3101AFE Seminar Questions from Seminars 1 6 Sem 1 20151558 Words   |  7 Pagesï » ¿3101AFE Accounting Theory and Practice Seminar Questions for Seminars 1- 6: Semester 1 2015 SEMINAR 1 - Semester 1 2015 Deegan Topic 1: Introduction to financial accounting theory QUESTION 1 – Question 1.2: If you developed a theory to explain how a person’s cultural background influences how they prepare financial statements, would you have developed a positive theory or a normative theory? QUESTION 2 - Question 1.3: What is a conceptual framework, and would it be considered to be a positiveRead MoreFinancial Accounting1203 Words   |  5 PagesAND LAW ACFI2002 – FINANCIAL ACCOUNTING SEMESTER 2, 2012 ASSIGNMENT 01 Student Name: Tran Thi Ngoc Hanh Student Number: C3173300 Part I: Accounting Standard AASB138 Intangible Assets provides guidelines for accounting treatment of research and development costs for financial reporting purposes. Answer the following questions based on AASB138 and ‘Framework for the Preparation and Presentation of Financial Statements’. (85 marks) Part I: Accounting Standard AASB138 Intangible AssetsRead MoreThe Predictions And Effects Of Financial Accounting981 Words   |  4 Pagesthe predictions and effects of financial accounting reports to discuss the statement based on the previous answer. In the conclusion, the essay will explain how the question helps to understand the importance of learning about accounting in its context. Main Analysis Predictions of Financial Reporting There are four preconditions of financial accounting reporting. Firstly, there are debates that upheld and against the regulation of financial accounting. The supporters of the ‘free-market’ technique

The Management Of Talent Management - 1393 Words

INTRODUCTION Our staffing company has lost several placements to competitors recently. This situation raises the need for a system for proper management of Talent in our company. This document looks at various vendor solutions available in the market and does a feature analysis of the salient features of each of them. Vendor 1: Halogen Software Site: www.halogensoftware.com Description: According to their website: Halogen TalentSpace is a cloud-based, comprehensive suite of talent management solutions. The suite includes applications for learning management, performance management, recruitment and job description management, 360-degree feedback, succession planning and compensation management. They also offer industry-specific solutions†¦show more content†¦Halogen Talent Acquisition: †¢ Configurable workflow engine to define own recruitment process †¢ Minimize delays to hire by automatically notifying hiring managers or approvers of pending actions †¢ Create customized requisition template to support existing process or automatically generate a competency-based job requisition from an existing, up-to-date job description †¢ Automate requisition review and approval process †¢ Maintain record of all activity performed on requisition through Applicant Tracking System (ATS) †¢ Publish job listings directly from Halogen Talent Acquisition to your career page †¢ Track candidate referrals †¢ Dashboard to monitor status of job requisitions, candidates, interviews and hiring manager tasks †¢ Source candidates internally using keywords or specific criteria Halogen Job description Builder: †¢ Track and manage job descriptions from central location †¢ Comes with a easily modifiable, set of detailed job description samples created by industry experts †¢ Make job descriptions accessible to entire organization through Job Description repository Halogen Learning: †¢ Schedule and track all types of learning activities including: classroom, seminars and webinars †¢ Create development programs for various roles †¢ View consolidated, detailed information on

South Indian Food and Culture

Question: Discuss about the South Indian Food and Culture. Answer: Introduction The Indian societies are involved with the one of the most exciting and richest cultural traditions since ages. Therefore, the Indian culture is accepted as the oldest civilization in the world. The cultural trait and the festivals are quite important for the Indian culture. The southern zone of India is quite renowned for the spices and spicy foods. Mahadevan, Blair and Raines (2014) implied that the Indian Cuisine is generally characterized by the use of the herbs, spices, and other vegetables grow in the different parts of India. The food culture is also different in different parts of India. People from different societies adopt the different techniques of preparing food. The taste and the dishes are different to other parts of the Indian cultures (Anderson 2014). It is important to state that the cultural aspects and the religious beliefs influence the Indian cuisine much significantly. The study will provide the insights regarding the South Indian Food and Culture that is compl etely different to the dishes from the other parts of the country. The impact of the traditional choices in selecting the foods will also be described in this study. South Indian Food Culture The foods available in the South Indian States are categorized into six different tastes, such as salt, sweet, bitter, sour, astringent, and pungent. As per the Tamil society, it is necessary to add these tastes in each of the main meals. It has been noted that these six tastes are quite capable of balancing between the appetite and digestions (Unika and Jaffar 2014). South India is mostly famous for the coconut, root tubers, and various types of fishes. Rice is the main food in South India and people have rice with curry or S?mbhar. Quite generous yet the balanced use of the different spices in the foods is available in the vegetarian and non-vegetarian foods in South India (Shree and Pandian 2016). South Indians prefer milk, sweet cream, ghee, rice, butter, and honey for the sweet tastes. In sour, they prefer citrus fruits, mango, limes and lemon, yogurt, and tamarind. As the salty preferences, South Indians have salt or pickles. They even have some greens of many kinds, bitter gou rd, and turmeric. Some of the pungent spices like ginger, clove, chili peppers, and mustard are added to the food prepared by the South Indians (Chinese et al. 2017). The food culture of South Indians is categorized by depending on the different purposes. The traditional touches in their foods are quite visible. Moreover, it is also noticed that South India is much attractive for the national and international tourists (Haldiramusa.com 2017). The people maintain their cultural heritage in treating the tourists. They maintain a proper etiquette while offering foods or treating people. Types of Foods The foods for the Breakfast in South India contain the main dishes like uppuma, idlis, dosas, vadas, chapattis, and savory pongal. These items are especially served with kurma, sambhar, chutney, or vada curry. These are mainly seen in Tamil Nadu. The filter coffee accompanies the breakfast in the morning (Sreeramulu et al. 2013). In usual cases, the South Indian menu contains at least three to four dishes along with rice. The people from South India usually start their meal with the traditional parappu mixed with ghee. This mixture is served with rice that is mainly taken as an appetizer (Unika and Jaffar 2014). The next preparation is sambhar or kuzambhu and it is served as the main course by mixing up with rice. During the festivals, the South Indians two main course of Kuzhambus, that are available in different types and forms. Cultural and Geographical Influence on South Indian Foods It is to be specified that the climate of South India is quite hot and humid. The people from the coastal zones have to face such humid and hot weather (Chinese et al. 2017). Due to the lesser amount of rainfall, most of the vegetables, fresh fruits, and rice are supplied. Apart from the larger amount of the vegetarian cuisines, there is the huge range of the seafood available in the coastal areas of Andhra Pradesh. The Chettinad cuisine from Tamilnadu is most popular among the Indians. The Malabari Cooking from Kerala is much famous for the repertoire of the delicious dishes of seafood. Hyderabad, the home of Nizams is famous for the flavorful spicy dishes with the blend of regal Nizami food style. The blend of the sour and spicy flavor is making the food superior in taste. Generally, the foods from Hyderabad are mixed up with dried fruits, nuts, and other expensive spices, such as saffron. Style of South Indian Food South Indian cuisine is much demanding for all Indians. Rice or rice-based dishes prepare most of the dishes by blending Sambhar and rasam. Apart from this food, some of the meat dishes, vegetable curry, or coconut-based chutneys are also served (Chinese et al. 2017). The demands for the staple food are higher in South India. It is to be stated that the south Indian meals are incomplete without idlis or boiled rice. Daals, dosas, or Uttapams are also added to their meals. Be it frying or cooking, the South Indians mostly use the coconut oil for preparing their foods. Apart from this coconut oil, they also use canola and sunflower vegetable oils. It is noticed that the South Indian people have the tendency to pour ghee over rice in their daily meals as well as the occasional purposes (Unika and Jaffar 2014). They use curry leaves, pepper, asafetida, and mustard as the main spices for their foods. Drinks and Desserts in South India In South India, filtered coffee is the most demanding and popular beverage. A normal South Indian person cannot stay without coffee since it is considered as the social institute of the Tamil Tradition. It is essential for the South Indians to have at least one cup of coffee once a day. The filtered coffee is the unique part of this state. The people in South India mostly prefer gourmet coffee beans that are less expensive than the Arabica variety. In some of the cases, it has been noticed people add the chicory for enhancing aroma of the Coffee (Chinese et al. 2017). They even prefer to consume the coffee prepared with the roasted and powered coffee beans. In some of the cases, it has been observed they separate coffee powder dust by applying the filtering process. Apart from the coffee, they even prefer the brewed tea that is available in the small tea stores across the adjoining areas of Tamil Nadu. Maintaining Etiquette for Dining The drinking and eating cultures of India is widely respected in the traditional, cultural and religious aspects. According to (Unika and Jaffar (2014), maintaining the proper etiquette of South Indian culture is completely different to the other parts of the country. There are numerous types of utensils used for different purposes. It has been observed that the people from South India do not use the cutlery for eating any food. They often enjoy the food by eating with the hand. They maintain the traditional approach while eating by their hand. They believe that food is divine due to which every individual should enjoy the food with smell, touch, and taste (Chinese et al. 2017). They do not feel pleasure in touching and eating the food with spoon or fork. One of the most attractive parts of the South Indian culture is their food habits and the etiquettes. People wash their hands properly before start eating. There is the traditional saying that the long nails are very unhygienic for people. They belive that the food can be easily scooped if the individuals are using their hands instead of spoons or fork. They even consider that the food should be eater by the tip of the fingers and it will be considered as the bad manner if someone put the stain outside of the fingers or palms. A little bit of practices would be beneficial in adopting such cultural etiquettes. However, it is also noted that there are some of the foods that cannot be eaten without using the spoons or forks. For example, while having the soup or daal, it is essential to use spoon. Moreover, they sometimes even attend the formal occasions or restaurants where the banana leaf is not used for serving food (Shree and Pandian 2016). However, the traditional approaches in the South Indian cutlery is not prioritizing the spoon or forks too eat the food. These spoons and forks are limited in the kitchen. During the formal situations, they use the spoons to serve the food to others. In addition to this, it is also noted that they use the spoons in a very clasping motion. The forks are mainly used in order to distribute the foods from a collective space. This culture is followed since they believe that it is very rude to touch others foods. Other Etiquettes and Food The South Indians maintain the proper etiquette while dining with people. They always use their right hands for receiving or eating foods. They do not use the left hand since they believe it would much insulting to eat or receive foods with left hand (Shree and Pandian 2016). The Hindus from South India respect the beefs and animals as they find the cattle sacred. On the other hand, the Muslims do not eat pork as they find it very unclean. The people from South India are culturally very rich in culture. They have the traditional belief that the younger people would not start eating before their elders. When the eldest member arrives, the entire family starts eating together. In such cases, the elder takes the participation of being a host. They always wash their hands properly before they start eating. They found offering Echal is unhygienic and rude for an individual. Echal is a food part that comes in contacts with the saliva or mouth (Unika and Jaffar 2014). They also pay attentio n towards the eating manner and polite behaviour. The attribute they maintain to offer foods or dining with the closed people are much commendable. More specifically, it can be stated that the people belong to South Indian cultures maintain a manner for eating food. The traditional touches in their foods are quite visible. Moreover, it is also noticed that South India is much attractive for the national and international tourists. The people maintain their cultural heritage in treating the tourists (Shree and Pandian 2016). They maintain a proper etiquette while offering foods or treating people. Hence, the reflection of their cultural trait is visible in their eating etiquettes and in various types of foods. The cuisine from Andhra has the greater impact of the Mughals. Most of the foods prepared in Andhra Pradesh are mixed up with extra spices (Unika and Jaffar 2014). The impact of the food cultures is commendable. The effects of such South Indian foods on Indian people are much remarkable. More specifically, the foodie Indians enjoy every bit of the menu served in the states of South India. Conclusion The study explores the food and cultural attributes of South India. The people from South India prefer more spice on their foods. The food culture is also different in different parts of India. People from different societies adopt the different techniques of preparing food. The taste and the dishes are different to other parts of the Indian cultures. Quite generous yet the balanced use of the different spices in the foods is available in the vegetarian and non-vegetarian foods in South India. South Indians prefer milk, sweet cream, ghee, rice, butter, and honey for the sweet tastes. They maintain the proper etiquette to eat with their hands. Moreover, the foods are served in different utensils. It is necessary to indicate that the South Indian foods are prepared by focusing on the traditional acceptability. The traditional touches in their foods are quite visible. Moreover, it is also noticed that South India is much attractive for the national and international tourists. The people maintain their cultural heritage in treating the tourists. They maintain a proper etiquette while offering foods or treating people. References Adger, W.N., Barnett, J., Brown, K., Marshall, N. and O'brien, K., 2013. Cultural dimensions of climate change impacts and adaptation.Nature Climate Change,3(2), pp.112-117. Anderson, E.N., 2014.Everyone eats: Understanding food and culture. NYU Press. Anderson, E.N., 2014.Everyone eats: Understanding food and culture. NYU Press. Chinese, I., Calorie, L., Cooking, M. and Breakfast, I., 2017. South Indian Cuisine - South Indian Food - South Indian Cuisines. [online] Indian Food Forever. Available at: https://www.indianfoodforever.com/food-guide/south-indian-cuisine.html [Accessed 14 Apr. 2017]. Fieldhouse, P., 2013.Food and nutrition: customs and culture. Springer. Haldiramusa.com, 2017. History of Indian Food. [online] Haldiramusa.com. Available at: https://www.haldiramusa.com/History_Indian_Food.htm [Accessed 14 Apr. 2017]. Mahadevan, M., Blair, D. and Raines, E.R., 2014. Changing food habits in a South Indian Hindu Brahmin community: a case of transitioning gender roles and family dynamics.Ecology of food and nutrition,53(6), pp.596-617. Shree, J.S. and Pandian, A.S.S., 2016. Factors Influencing the Consumption Pattern of Butter in Chennai City, Tamil Nadu.Indian Vet. J,93(10), pp.69-71. Sreeramulu, D., Reddy, C.V.K., Chauhan, A., Balakrishna, N. and Raghunath, M., 2013. Natural antioxidant activity of commonly consumed plant foods in India: effect of domestic processing.Oxidative medicine and cellular longevity,2013. Unika, D. and Jaffar, A.M., 2014. A study on consumer behaviour towards instant food products in Tamilnadu.International Journal of Business and Administration Research Review,3(5).

The book Culture Jam Essay Example For Students

The book Culture Jam Essay Another Klein focal point -besides related with the idea of peoplei s immunity due to the abuse of advertising- is that agencies kept on advertisement development and consequently it appeared an advertising investment wheel where as she supports the more you spend, the more your company is worth14. As a result, the spending on advertising increased steadily leading to a world where nothing has been left unbranded. Likewise, Lasn also writes about the establishment of an unstoppable consumption wheel on Americai s society that as he says is driving peoplei s culture and making them sick15. However, whereas Klein is focused on the advertising wheel that is adding value to the companies brands, Lasn explains that people are experiencing a consumption wheel where the more they get the more they want. According to Lasn, the guilty party of this consumer behaviour is precisely due to the constant rise on advertising that Klein argued. We will write a custom essay on The book Culture Jam specifically for you for only $16.38 $13.9/page Order now So, basically both different wheels mentioned by the two authors are related, yet one -consumption wheel- is the consequence of the other -advertising wheel. Moreover, according to Lasn the unique result of the abusive advertising conduct by companies is the increase on consumeri s dissatisfaction that is making theirs lives shallow and meaningless16, and subsequently is polluting peoplei s mental environment. Afterwards, Klein argues about the appearance of the seemingly brand crisis era . She says that it seemed to be the beginning of a period where price reductions were the aim rather than putting resources into fabulously expensive ad campaigns17. However, she also points out that even though the nineties clearly seemed to be all about real value, a no-name future18, there were still advertisers carrying on with the idea of adding nothing but marketing19. In other words, the kind of corporate advertising that Lasn criticizes as the largest single psychological project ever undertaken by the human race20. As Klein mentions, big companies such as Nike or Starbucks never went through that crisis because they always kept on with the strategy of establishing emotional ties21, that in Lasn view -as mentioned before- these strategies were based on creating connections between deep immaterial needs and material products22. Klein explains how for one instance, Starbucks does not sell just coffee, they also sell and offer a combination of comfort, commodity and community in their stores; they sell a way of life. This sort of marketing, works, sells and encourages people to contemplate Starbucksi products as a rewarding coffee experience rather than just a coffee chain. The success of these big companies is due to the imposition of the brand as a lifestyle; and as Klein states Brand X is not a product but a way of life, an attitude, a set of values, a look, an idea23. In other words, a world leaded by logos, brands, labels, sponsors, which as Lasn says means a nowadays media environment where the advertisers rule and the sponsor is the king24. Furthermore, Lasn criticizes how Americai s world -that Klein writes about it, dominated by companies based on branding as a way of life- has culminated in a lack of freedom of expression against the powerful companies that rule the world25. In my opinion, I strongly agree with the authors perspective that we are living in a completely marketed world where brands are the main feature people look at before purchasing, above taking into account other features such as quality or even price. For one instance, when buying a plain t-shirt at Tommy Hilfiger people do not take a look to the label in order to know the price, they are just focused on the logoi s brand. The nowadays mentality is that the bigger the logoi s brand of what you are wearing is, the more you will highlight that you are wearing branded clothes. Moreover, brands are synonym of being cool. Still, does this mean that we are just following tends and doing what everyone does? This text remind me of how we tend to accept facts or ideas without even critically questioning them. As Gramsci states everyone who is not critical and aware automatically belongs to a human group26. Are we really aware and conscious about our decisions or are we merely imposed by the external environment27? .ub5e1ca3f6f05627e29c82b7d793e36c8 , .ub5e1ca3f6f05627e29c82b7d793e36c8 .postImageUrl , .ub5e1ca3f6f05627e29c82b7d793e36c8 .centered-text-area { min-height: 80px; position: relative; } .ub5e1ca3f6f05627e29c82b7d793e36c8 , .ub5e1ca3f6f05627e29c82b7d793e36c8:hover , .ub5e1ca3f6f05627e29c82b7d793e36c8:visited , .ub5e1ca3f6f05627e29c82b7d793e36c8:active { border:0!important; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .clearfix:after { content: ""; display: table; clear: both; } .ub5e1ca3f6f05627e29c82b7d793e36c8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub5e1ca3f6f05627e29c82b7d793e36c8:active , .ub5e1ca3f6f05627e29c82b7d793e36c8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .centered-text-area { width: 100%; position: relative ; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub5e1ca3f6f05627e29c82b7d793e36c8:hover .ctaButton { background-color: #34495E!important; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .ub5e1ca3f6f05627e29c82b7d793e36c8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub5e1ca3f6f05627e29c82b7d793e36c8:after { content: ""; display: block; clear: both; } READ: The Landlady EssayIf we are, who leads these trends? In my view, I agree with the fact that the world is ruled by advertisers where sponsors are the kings and have led to a globalized world. Moreover, I also agree with the authors that we live in a manufactured world which there is not unmarketed space. A world where we are all controlled and merely labels as Lasn clearly reflects on the cover image of the book Culture Jam: The uncooling of America. This image shows the back side of a man with a bar code on his neck trying to reflect that we are just as products that can be controlled and monitored with a number code. The globalized world we live in is responsible of exploiting poor countries with resources so as to make huge amounts of money. The issue is, who is behind that power abuse? As it is clearly seen in the Economic Hitmen28 multinationals and brands are, and there is lack of awareness by people of the situation. Customers do not think when they purchase for instance brand trousers that they might have been sewn by kids that are exploited and work in illegal conditions. In my view, the world we live in is just leaded for a few powerful people that they even control the economy. A good example of this situation would be the documentary of The Inside Job where it is criticized that economists knew that the crisis would happen, but still were on the sideline, due to the circumstances and also factors such as money. Economics faced lots of opposing critics, so many economic specialists were on the side of the banks, allowing the financial crisis to occur in 200829. This shows that we live in a world that is dominated by money and not by critical thinking. To this point, I ask myself, where are peoplei s moral values? Do we not consider them important any more? Do we really take them into account in our daily decisions? In my opinion, we do not realise how out of our control everything that involves money is becoming and the lack of sensitiveness that this branded world has led us to. In conclusion, our world is developing to the point where everything has been created, invented and manipulated but what marketers might not have realised about is that people are becoming immune to all types of advertisements and these would create in my opinion a new challenge for marketers to re-promote their brands.

The Great Gatsby -T he American Dream essays

The Great Gatsby -T he American Dream essays What exactly is the American Dream? Does it mean to be happy, successful, famous and wealthy? For Jay Gatsby, the rich, young businessman from F. Scott Fitzgeralds The Great Gatsby it meant all of these things. Set in the 1920s American society, The Great Gatsby explores various aspects of life for many different people, of different classes during this time. The three most important places depicted by Fitzgerald are West Egg representing the newly rich, East Egg the old aristocracy, and New York City the uninhibited, amoral quest for money and pleasure. Another name for the 1920s is the Jazz Age, characterized by freedom, exuberance, and hedonism. Living in this era, Gatsby had to focus on his portrayal of the American dream. His picture of it was special because he desired his early lover, Daisy Buchanan. Therefore his embodiment of the American Dream was much more than a materialistic one. In addition, Gatsbys reason for becoming wealthy was to bring back the days he lost with Daisy. If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away (Fitzgerald, p.6). This quote shows how Gatsby was determined to live his American dream. This included the luxuries of his expansive home, and his big car, but most importantly, the love of Daisy. When he (Gatsby) first met her, Daisy becomes the symbol of what he could have attained had he been wealthy(Gross, p.11). Gatsby would climb any ladder, no matter how high, to achieve this dream of attaining Daisy. Additionally, the American dream promised the deepest and richest self-fulfillment for those who would make the most of their natural abilities. It was, of course, partly about money and comfort, but it was also about achievement and digni...

These 5 Microsoft Word tweaks that will make your resume shine

These 5 Microsoft Word tweaks that will make your resume shine A good resume is your foot in the door at the best companies. Even if you have a solid background filled with relevant jobs that make you an ideal candidate, you still need your resume’s formatting to sing. Your number one goal is to make it easier and faster for recruiters to read (and fall in love with) your resume. Remember, you likely have only a quick glance of a few seconds to make a first impression- anything sloppy, out of place, or distracting might send you right into the reject pile before a recruiter has even read one word. Read on for the basic checklist you should use to make sure everything is clean and professional in MS Word before you attach and send away.1. Show/Hide formatting and fix sloppiness.Utilize the Show/Hide feature to see if everything is laid out neatly by clicking the button that looks like a backwards â€Å"P† on your Home toolbar or clicking Ctrl+8 or command+8. Now, you can see all the paragraphs you’ve made and your use of spac ebar vs. tabs. Using the now-visible marks, standardize all spaces and delete any that don’t belong. This is your chance to clean up all the messy bits of DIY formatting you did that might not translate well across computers.At this point, align all of your content uniformly. Use the tab stop menu in the top left corner of your document, just to the left of the ruler. Click until you see the tab stop you want, then click the ruler where you want that stop to be. Use bullets for consistent (and easier to adjust) spacing when you’re listing experiences or skills, and use the Line and Paragraph Spacing tool to manage the size of spaces in-between sections, sentences, bullets, and paragraphs.2. Insert a header and footer.Use the header and footer feature to make use of all the precious space you have. You don’t have a lot of space to work with on one page, so you want to use the body of your resume to list skills, work history, and education. Don’t waste this space with contact information- put that at the top and bottom. Just use the â€Å"Insert† tab drop menu to find the kind of header/footer formatting you want, then go nuts.3. Go bold and use bullets.Bold job titles to make them pop. Then, use bolded headers to delineate your sections, and under them, use bullets to list your skills and relevant bits of detail. Formatting your resume like this makes it easy to follow, clean, and organized. Keep your bullet style neat and simple- in most cases, a resume is not the time for creativity.4. Prioritize.Put your best and most relevant experience and skills at the top, moving all the rest (especially if it’s basically filler) to lower sections. The recruiter’s eye reads the top few lines first (and sometimes stops there!). Make sure your best stuff is most easy to find.5. Convert to PDF.To ensure security and to make sure your beautiful formatting work doesn’t get jumbled up on someone’s not-updated machi ne, make sure to click â€Å"Save as† and then convert your final resume into a PDF. A quick double check will show that this new uneditable document is ready to be uniformly read by any recruiters- just as you wanted them to see it.

PROBLEMS AND CHALLENGES OF SUSTAINABILITY IN THE PROFESSIONS (fashion Essay

PROBLEMS AND CHALLENGES OF SUSTAINABILITY IN THE PROFESSIONS (fashion marketing) - Essay Example Introduction Fashion has always been the heart of the matter for most individuals and does not have an age barrier to contain its creativity. Fashion is enjoyed by the young and the old alike, but how far this industry is able to sustain itself is a matter of concern among fashion gurus within fashion markets. Sustainable fashion has the backdrop of a developing design philosophy and tries its best to cater to people according to changing times, tastes and trends in relation to its sustainability. In our contemporary society, fashion has taken on a whole new meaning in relation to the bigger picture involving sustainable designs. The environment is the fulcrum around which sustainable fashion revolves and it seems to have impacted upon the fashion industry in a big way by initiating the production of clothing made from plants such as bamboo, flax, corn and wood pulp. This is because people have become more conscious of their environment and what it has to offer them in terms of †Å"eco- friendly products† that are not very cost effective but quite safe to use. This research attempts to investigate how the environment impacts upon the fashion industry and helps in sustaining it. ... Sustainable fashion in simple words is environmental friendly clothing and is part of the larger picture of â€Å"ethical fashion†. According to Vogue of 2008, ethical fashion is not ‘a short term trend, but one that could last for many seasons.’ (Vogue, 2008) Many fashion designers have adopted the concept of sustainability and are making use of more environmentally friendly materials and methods in their clothing production. However, the cost of sustainable fashion clothing in comparison to the traditional manufacture of clothing, is much higher for the simple reason that much greater care has to be taken for the maintenance, manufacture and transport of these products. In terms of cost, a sustainable designer has to spend 30% more on organic material than when making use of regular cotton. This is the reason why many sustainable fashion designers are not in the position to manufacture their eco- friendly clothing using100% of organic material. Celebrities like Jennifer Aniston, Cameron Diaz, Stella McCartney, Selma Hayek, and Bono have exhibited a social responsibility and solidarity by drawing people’s attention to environmentally – friendly fashion and creating an awareness among them. In support of sustainable fashion, many fashion magazines encourage small photo spreads to be featured in their magazines. Fashion magazine ‘Elle’ was the first to initiate a complete issue on ‘green fashion’ that was printed on paper that was recycled. Another good example of social responsibility is that of Wal-Mart that has become the largest buyer in the world of organic cotton. In addition to this, Wal-Mart is reducing the use of